Nexus entrepreneurs learn to connect to markets, build evidence for venture

On February 12-16, 2018, the third cohort of startups in the Nexus pre-incubation program received a week-long experience on how to connect to markets and build evidence for their ventures. Dr. Cliff Zintgraff, from the IC² Institute at The University of Texas at Austin, shared his experience as an entrepreneur, coach and mentor, through a session called Evidence-Based Entrepreneurship. Focused on “building their core,” the entrepreneurs were challenged to connect with individual customers and stakeholders in their markets, conduct in-depth interviews to capture the habits and voice of the markets, and incorporate that information into their products and venture plans. Entrepreneurs came away with a deeper awareness of why and how they must constantly improve their market understanding to successfully build their venture.

The entrepreneurs also conducted in-depth interviews with their customers to practically implement the learning, Dr. Zintgraff also gave individual feedback on all the interviews.

Cliff Zintgraff spent fifteen years as a software developer, manager and executive in startups before building his own EdTech company, earning a Masters in Technology Commercialization, and a doctorate in Learning Technologies. He has delivered education, training and mentorship for hundreds of startup efforts in five countries, and has secured grants and run programs in entrepreneurship and STEM education for business, research, and non-profit efforts.